MORE THAN A VISUAL IDENTITY
Your playbook to creating successful consumer impressions
CONNECT THE ELEMENTS
Your brand's identity is more than a logo. Other elements like font, color, patterns, gradients, and even the way you present the information help make up your brand's identity.
When these elements tie seamlessly together your brand expression is formed into a personality. That personality, or persona, is what can drive the emotional bonds with consumers.
By recognizing the elements and blending them into a single playbook you're ready to properly manage your brand identity.
Your new brand
Logo and icons
BUILD SOMETHING ICONIC
Your logo is more than a symbol. It's an embodiment of who your company is.
We will help you create an icon that consumers instantly relates to as you, amplifies your message, and embodies your brand's values.
During each brand creation and design process we talk with you to identify the values that matter most. If you're struggling to identify these we can help. We'll walk you through our 3-step process to flesh out what's most important to you, and your consumer.
What's your company's voice?
How you speak to your consumers is an indication of your identity. Are you educational, entertaining, short and to the point?
Your voice carries across every piece of marketing material you publish. Helping you ensure that voice is true and consistent is our job.
We work with you to find the three main characteristics and qualities of your brand that are the genesis for your company's voice.
TRY THIS EXERCISE
Think about two people, a best friend, spouse, celebrity, and then using only three traits try to describe them as accurately as possible. Now try it with your brand.
What is your brand's purpose?
Your brand serves both a physical and an emotional purpose to everyone who uses your product or service. We often see clients understand the physical purpose but are they are not always aware of the emotional need they satisfy.
We dive into what that consumers need is with you and bring it front and center in how your brand is expressed. If you create joy we help you build a playful, happy brand. If you save people time by driving efficiency, then we focus on creating structure and purpose to your design.
No matter the emotional purpose we will help you find it and express it. Want to learn more about your brand? Complete the short questionnaire below by clicking on the Complete Guide button.
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